FRANKFORT, Ky. (March 30, 2023) – In honor of National Distracted Driving Awareness Month in April, Kentucky is driving home a life-saving message for all motorists – buckle up and put the phone down.
“Kentuckians can help protect themselves and all our families by buckling up every time they enter a vehicle and choosing to put down their phone,” said Gov. Andy Beshear. “These basic safety practices make a considerable difference in preventing crashes and lessening the severity of injuries and the number of deaths on our roadways.”
The Kentucky Transportation Cabinet’s (KYTC) Office of Highway Safety (KOHS) Buckle Up/Phone Down campaign (bupdky.com) features videos, radio spots, social media and digital advertising in both English and Spanish. Additionally, focus groups and online surveys are being conducted to improve the campaign. The survey is open to the public and can be completed through April 15 at https://bit.ly/BUPDSurvey.
“Taking our short survey gives Kentuckians a chance to share their thoughts and helps us develop effective campaigns to educate motorists on safe driving behaviors,” said KYTC Secretary Jim Gray.
Over the past decade, distracted driving has become one of the leading causes of vehicle crashes on our nation’s roads. According to KOHS, each year in Kentucky, distracted driving results in more than 50,000 crashes, more than 15,000 injuries and approximately 200 deaths.
“Preventable deaths and injuries are the hardest ones to accept,” said Secretary Gray. “These are not just numbers. These are people – mothers, fathers, sons, daughters – that either didn’t survive or their lives were seriously altered due to someone not making a safe choice when behind the wheel.”
According to the National Highway Traffic Safety Administration, while anything that takes a driver’s eyes off the road, hands off the wheel or mind off the task of driving is a hazard, texting and using a phone while driving is especially risky because it combines all three types of distraction – visual, manual and cognitive.
Choosing not to text while driving is not only the right thing to do, it also keeps you from breaking the law,” said Secretary Gray. “When you get behind the wheel, putting away your phone should be as automatic as putting on your seat belt. Unfortunately, many motorists do not do either, which is why we are promoting the Buckle Up/Phone Down message.”
According to the NHTSA, wearing a seat belt gives motorists the best chance of preventing injury or death if involved in a crash. Properly fastened seat belts contact the strongest parts of the body, such as the chest, hips and shoulders. A seat belt spreads the force of a crash over a wide area of the body, putting less stress on any one part, and allows the body to slow down with the crash, extending the time when the crash forces are felt by the occupant.
“Sometimes even the most attentive drivers are involved in a crash caused by other drivers,” said Secretary Gray. “That is why wearing your seat belt is the best defense against serious injuries and death.”
According to KOHS, each year in Kentucky, more than half of those killed in motor vehicles are not wearing a seat belt.
Visit bupdky.com to view the Buckle Up/Phone Down campaign.
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Ed. note: Radio spots, ringtone and videos may be downloaded at bupdky.com